Eurosports Bikes, Skis, Beer and Food Carts is celebrating its 30th anniversary with a live music event, sale, and beer tasting.

Owner Brad Boyd started Eurosports in 1989. A former member of the University of Oregon cycling team, Boyd moved to Central Oregon in 1986, worked at various jobs, including at Mt. Bachelor, and started a family.

To have a retail business in the seasonal town of Sisters for 30 years can be challenging. Weather, forest fires, and the economy can affect any business. Despite all the challenges, Boyd says, “In 30 years, I can count on one hand the times I haven’t been excited about work.”

He recalled, “I really was drawn to move to the mountain town of Sisters. It’s an amazing combination: really nice people, only 25 minutes from Hoodoo Ski Area, wonderful road-biking and mountain-biking, hiking and back-country trails near town.”

Over the years, Boyd has been instrumental in adding to some of these natural assets, including co-founding the Peterson Ridge Trail (PRT) more than 28 years ago. “As a lifetime member of Sisters Trails Alliance, I’ve been pleased to see the work this organization has done to expand the PRT, attain several scenic bikeway designations in the Sisters area and work collaboratively with other trail users,” Boyd said.

Since day one, Boyd realized he wanted to share the benefits of the Sisters area. He noticed people coming into the store with trail questions, wondering where to hike, ski, bike or how to connect with others of similar interests. Early on, he decided to offer free group ski or bike rides a few days a week.

“We include everyone, visitors and locals, to share what we know,” he said.

Boyd’s decades of support and interest in outdoor assets led him toward more public service. He was elected as a city counselor 2004-2006, and mayor 2006-2008 and 2012-2014.

After 24 years of renting space in downtown Sisters, in spring 2014, Eurosports bought the corner property across the street. Boyd and staff remodeled and updated the 1935 building that features a wraparound porch and 10-inch-wide wood floors.

“Dozens of community members helped with painting and anything I asked,” Boyd said. “On moving day, 25 people showed up. With all their help, we were moved in just four hours. Over the years, I am truly touched by the community support we’ve received. People tell us how glad they are that we were able to buy this corner, restore the building and keep growing.”

Part of that growth came in steps. In 2014, Eurosports installed craft beer taps and began offering wine and cider, specializing in unusual beers not available in the area, and focusing on Northwest and West Coast wineries and breweries. In 2015 they put in the first and only food cart lot in Sisters, The Food Cart Garden. The space has become a community hub. Featuring as many as four food carts at a time, people have come to love the special events: free-music Fridays,  trivia on Wednesday nights, and a new “cruise in.”

“I love old cars and so do our customers,” Boyd said. “We started with just a few people, and by word of mouth, people started driving in their vintage and unique cars for everyone to see on Friday nights.”

Events are always free, because “we want everyone to feel welcome and included,” says Boyd.

Special requests have included hosting a wedding in their backyard space. Some long-time customers who love bikes and beer felt that it provided the perfect setting for their ceremony.

“I want people to view this as a community space,” Boyd said. “We’ve hosted meetings, reunions, plays, get-togethers and Tour de France parties on our 12-foot-high outdoor movie screen. Because we have a backyard and a big courtyard, we put in picnic tables with shade sails and a fire pit for colder weather. One of my favorite days all year was having the quilt show attendees sit in the shade, cooling off under the water mister. We want everyone to enjoy the space, all are welcome: not just cyclists and skiers.”

Future changes are in the works, including installing a pavilion so that rain or shine, warm or cold, people can enjoy food and drinks outside, with shelter.

“In 30 years in Sisters, I’ve seen our town grow from about 600 people,” Boyd noted. “We get visitors from all over the world. They come in to ride McKenzie Pass and enjoy the beauty that is Sisters. I’m happy to be part of this community, to have been able to operate a thriving retail store for all these years, and it’s due to one thing: our customers. We’re excited to celebrate and thank them.”

The celebration starts Friday night with Beatles cover band Juju Eyeball from 5 to 8 p.m., free. Starting at 9 a.m., Saturday, August 31, Eurosports will sell all of their seasonal rental bikes (mountain, road, cruisers, gravel) at a big discount. There will be special deals on other bikes and merchandise, too. The beer tasting from noon to 2:30 p.m. features not-easily-available Northwest craft beers.