July 24, 2001
Serving Western Deschutes County
Sisters, Oregon

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© 2001
The Nugget Newspaper
Sisters, Oregon
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Eric Dolson, Publisher

PRCA partnership pays off for Sisters Rodeo
By Craig F. Eisenbeis

If Sisters seemed to have more than the usual number of cowboys and cowgirls on hand this past June -- it did.

According to Sisters Rodeo Association President, Glenn Miller, the "Numbers were up considerably" at this year's 61st edition of the Sisters Rodeo.

He said that attendance figures were higher, not only for Sunday's final performance, but also for the rodeo as a whole.

This was the first year that the rodeo's top scorers were offered the chance to qualify for a "short go" true final on Sunday -- with additional prize money.

The new format was part of a deal in which, for the first time ever, the Sisters Rodeo partnered with the Professional Rodeo Cowboys Association (PRCA) to become part of the official PRCA summer tour.

"It's been pretty positive from everyone I've talked to," Miller said last week, while eating lunch at The Gallery.

"What the whole tour concept is all about," said Miller, "is that the top cowboys don't have to go to so many rodeos to make the finals."

The big bonus for Sisters was the television coverage by ESPN, a factor which Miller also credits with boosting those all-important attendance numbers.

"I felt that ESPN did a super job of putting it together and promoting Central Oregon," Miller said. "ESPN figures indicate that one million viewers see each show. The exposure for Central Oregon is fantastic."

Miller said that the PRCA puts the package together with ESPN and the Rodeo Association contracts with the PRCA.

Miller said he spoke with the PRCA last week and could hear from them as early as this week regarding plans for next year.

Miller noted that the increased gate receipts more than made up for the increased costs of the deal, which included production of the Central Oregon commercial that ran during the show.

The PRCA partnership has a big booster in Miller.

"It assures us that we get the best cowboys in the world into Sisters," he said.

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