News and Opinion from Sisters, Oregon
When the "local dog," BendBroadband, got to work on a new advertising campaign, they tapped a "local dog" to represent the company.
"We have had a series of BendBroadband campaigns that have featured local people who excel at their craft," said spokesperson Krista Ledbetter.
For the current campaign, that local is J. Chester "Skip" Armstrong. The noted wood-carver sculpted the BendBroadband dog mascot.
"It just seemed like a natural fit," Ledbetter said.
The planning and precision required in Armstrong's work was, she said, "a fitting analogue for BendBroadband."
She said that representatives from the local cable provider visited Armstrong's workspace in Sisters.
"We went out to his place in September and I was just blown away," she said.
The company commissioned Armstrong to carve their mascot, which will be taken out to events and promotions across Central Oregon.
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